PRODUCTION - OLD WEBSITE BANNERS

My old banners, were in accordance with my old cover art colours, and this didn't now have any connection to my radio show product, so this had to be changed

AUDIENCE FEEDBACK- OLD LOGO/COVER ART

My focus group concluded on the whole, that although they liked the font and incorporation of the presenter cartoons, they didn't like the colour scheme as they felt it was too 'lairy' and formatted oddly.

To adhere to this audience feedback, I used the font on my website in main bodies of text, and used the cartoon avatars on my new cover art

PRODUCTION - AUDIO VISUAL

I tried different formats of audio visual before settling on a trailer. I tried to do a quiz with the celebrity guest in the cartoon format, before deciding it wasn't as effective and didn'twork well, here is a short clip.

PRODUCTION - AUDIO VISUAL

Video Editing in response to Audience Feedback

I added some special effects of famous politicians getting 'cancelled' by a big stop sign, with fast-paced editing, as my focus group had commented that y original audience feedback, although in accordance to Radio 4's normal trailers, was one-note. 

I also added in some music, as this adhered and appealed more to a 16-25 fun-loving audience. The screenshot below showing this process.

AUDIENCE FEEDBACK: FONT

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To ensure that my cover art and website was still adhering to my target audience, and the generic conventions of a comedy radio show, I asked my focus group and other people whom are in the 16-25 fun-loving category, what font they liked best. I selected the font they like the most, as I also agreed that number 3 was the best

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PLANNING - Audio Visual Inspiration

'Beyond Today' trailer

'Beyond Today', is BBC Radio 4's flagship news programme, adapted into a new podcast in a bid to attract a younger audience.

The Today programme, which has lost more than a million listeners in a year, published its spinoff show Beyond Today.

The podcast, aimed at a younger audience, is the work of a team of mostly women in their twenties. 

PLANNING - COVER ART/LOGO