Video Editing in response to Audience Feedback
I added some special effects of famous politicians getting 'cancelled' by a big stop sign, with fast-paced editing, as my focus group had commented that y original audience feedback, although in accordance to Radio 4's normal trailers, was one-note.
I also added in some music, as this adhered and appealed more to a 16-25 fun-loving audience. The screenshot below showing this process.
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